SEP × MACKLEMORE & FRIENDS: WEARING SOLIDARITY
Posted on November 13 2026
Six exclusive keffiyeh designs. One shared message. A Limited Edition bringing Palestinian heritage, music and creative expression together.
Limited Editions are a way to tell a story, bring people together and give visibility to something that matters to us.
For the Macklemore & Friends Free Palestine Tour, SEP created a collection of six exclusive keffiyeh designs, each inspired by the visual language of the tour poster and brought to life through the creativity of the SEP Artists in Jerash “Gaza” Camp, Jordan.
Created for the London, Paris and Dublin tour stops, the collection reimagines the traditional keffiyeh through original colour combinations and bespoke hand-embroidered tatreez patterns. Each pattern was inspired by a detail from the Macklemore concert poster.
From the Tour Stage to Jerash Camp
The keffiyehs are made from 100% cotton and produced in Pakistan, before being hand embroidered by SEP Artists in Jerash “Gaza” Camp, Jordan. From the black and khaki London edition to the classic black and white Paris design and the blue and grey Dublin edition, every piece tells its own story.
On Stage, With Pride
Palestinian artist Tamer Nafar - the Godfather of Palestinian Hip-Hop - chose to wear his SEP keffiyeh while performing on stage, bringing the collection’s message of heritage, identity and solidarity into the spotlight.
A symbol of heritage, carried through music and worn proudly in front of a huge audience.
A Collective Contribution
Beyond the designs themselves, the Limited Edition was created with a commitment to tangible support.
20% of the price of each keffiyeh will be donated to the organisations supported by the Macklemore & Friends Free Palestine Tour, including Anera, Palestinian Youth Movement, Heal Palestine, PCRF, UNRWA, Middle East Children’s Alliance, Taawon, IMEU, Glia Equal Care, JVP, MAP and Gaza Soup Kitchen.
Through this initiative, each purchase contributes to the wider work of organisations supporting Palestinian communities. If you wish to make a direct contribution to the Macklemore NGO's, follow THIS LINK.
Produced as limited editions of 500 pieces per style, the collection brings together contemporary design, Palestinian craftsmanship and a shared commitment to making an impact.
Each keffiyeh is hand embroidered to order by a SEP Artist in Jerash Camp, carrying with it the name and work of the person behind it.
Our First Donation
This week we made our first contribution of 2,323 CHF to the Macklemore Fund for Palestine
Thank you with love, from Jerash.
