At SEP Jordan we are well-known for our colors. Each one of our iconic keffiyeh has unique colors embroidered that reflect the personality and the mood of the artist making it. To SEP color is something of meaning. Colors speak about diversity and inclusion in taste, and culture.

We are also on the top of color trends with the lead of our SEP product development team.

Each season we brainstorm to find beautiful colors for our standardized products like our cashmere goods. This year our color pick was Coral. We have produced our cashmere shawls and ponchos in this eclectic color.

And to our surprise it has also become Pantone Color Experts’ choice of the year!

Coral is a delicious and peachy orange with a bright undertone. Coral was seen this year everywhere from social media, to home decor, and of course in fashion. The color evokes vitality; and it get its name from the tiny sea animal of the same vibrant color.  

“ We get energy from nature”, according to a statement from Pantone. “Just as coral reefs are a source of sustenance and shelter to sea life, Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

Coral is an appealing shade of connection and standing out. There's something about the color that feels optimistic. It is also universally flattering to all skin shades, and hair colors. Coral compliments those of light skin, and looks vibrant on those of darker tones. It gives luster to dark hair, and highlights light hair colors.

Those are the exact reasons why we chose Coral as our color for our new cashmere collection this year. It reminded us of dreamy sunsets, fun summers, exotic flowers. It was pulsating, and pulling. It spoke of welcoming, interaction, and connection between people. It stood firmly by SEP aesthetics, values and reflected a heavy dose of happiness.